Some homes provide shelter. Some make statements. Jacob & Co Residences by M3M rises in Sector 111 along the Dwarka Expressway, making clear the second choice — and that is a decisive factor when deciding on investing in this project.
M3M Jacob & Co Residences is not about the size of apartments or list of amenities; however, there are lots of both in this project. This is a joint venture between M3M India and Jacob & Co, an exclusive brand behind some of the most daring watch and jewelry items in the world. Partnership of the two names can be traced through the DNA of the homes: 180 apartments in high-rise towers on a total land of 5 acres in the M3M Smart City project which is gradually earning the name of “Billionaire’s Block” in Gurgaon. Scarcity, in other words, is not a marketing tool in this case but a core of the development.
Thus, the project’s impressiveness is not the issue here; this is obvious. The only question to ask is: Is it impressive enough for you? Let’s figure it out.
The End-User in Search of a Trophy Home, Not Simply Residence
While this may sound like an obvious question, it is not always the case. If you are searching for a main home in Gurgaon and the financial aspect is not an issue for you, this project may appeal to a specific type of buyer: the one who appreciates their home as a unique piece of design. The layouts for 3, 3.5 and 4 BHKs range from 3,200 sq. ft to 5,500 sq. ft each, providing double-height ceilings, floor-to-ceiling glass façade and imported marble as well as smart-home technology.
Your home in Jacob & Co Residences is not the cheapest in the neighborhood but the one with the highest level of finish among all in Gurgaon luxury market. If the idea of home you dream about is a place where you would not hesitate to welcome your global clients or guests from the family, this is the home made just for such needs.
The HNI Investor Searching for Appreciation Driven by Scarcity
For HNIs, appreciation driven by demand rather than rental yield becomes crucial when buying in this project. With only 180 units to be offered and the minimum price tag of over ₹7.5 crore, this is not the project whose growth in the value depends on the market cycle but on the fact that fewer units available means more expensive homes sold at the price tier. The scarcity and uniqueness are key elements that drive the value growth.
Dwarka Expressway corridor is transformed from a promising development into an established luxury micro-market, attracting wealthy buyers thanks to proximity to IGI Airport, Diplomatic Enclave and Delhi border. The investor here makes a bet on the further increase of the luxury ceiling in Gurgaon with branded residences being able to grow faster.
The NRI Buyer in Search of a Standard-Finishing Property in India
Being evaluated from the foreign country, Gurgaon real estate is perceived critically by the NRIs: Will this really hold up the standards they are accustomed to in the western countries? Jacob & Co Residences is one of the few properties which is designed to prove the ability of Indian real estate to match the standards of branded residences in Dubai, Miami or London.
Jacob & Co Residences answers that question. Branding, the design language and the massive 75,000 sq. ft club-house make the property very familiar for the NRI buyer.
For NRI investors, Jacob & Co is also convenient in one more way: you get a low-maintenance way of having a branded asset in India without having to personally manage all the renovations and negotiations on the construction site yourself. All that has been done for you: the home arrives ready-to-live to the global standards.
The CXO or Business Owner Investing for the Purpose of Image
One more profile is that of CXOs, founders and family-business owners who are in search of the address to communicate with their investors, partners and clients from other cities. 5,500 sq. ft residence by Jacob & Co Residences speaks loudly for itself, leaving no need for explanations from the buyer.
CXO usually is not price-sensitive at the price range of ₹7.5 crore or above; what he is sensitive about is dilution. Limited number of units (only 180) guarantees him that his purchase will not be diluted in another phase of the development.
Who Can Be Better Without Jacob & Co Residences
On the other hand, if you optimize your buying criteria with respect to the rental yield, entry-level luxury or your first investment in Gurgaon at the cost below ₹3-4 crore, this is not your project — again, and there is nothing to apologize for that. Gurgaon luxury real estate market provides many mid-level luxury projects that may suit you better than Jacob & Co Residences. This is the top-of-the-pyramid project and it appeals to buyers who are already used to that level of luxury, not those who are looking forward to climb to it.
The Bottom Line
Jacob & Co Residences is not the project for everyone. On the other hand, for buyers mentioned above, it is the best choice to consider.